국제홍보 및 공공외교 전공 소개
The course explores the world of cross-cultural and cross-border public relations that is increasingly becoming the central area of public relations in this age of globalization. Various theories on communications as well as public relations are studied from an international perspective. Also this course is supposed to train specialists who works for public diplomacy. Building and maintaining mutually beneficial relations with foreign publics are the key concepts. Practical applications of public relations are also studied together with relevant cases at home and abroad. Special attention is given to diverse fields of today’s public relations ranging from community relations to investor relations. Crisis management and other current publiThe course explores the world of cross-cultural and cross-border public relations that is increasingly becoming the central area of public relations in this age of globalization. Various theories on communications as well as public relations are studied from an international perspective. Also this course is supposed to train specialists who works for public diplomacy. Building and maintaining mutually beneficial relations with foreign publics are the key concepts. Practical applications of public relations are also studied together with relevant cases at home and abroad. Special attention is given to diverse fields of today’s public relations ranging from community relations to investor relations. Crisis management and other current public relations issues are also covered with heavy emphasis on their practical application. The course attempts to bridge the academic and practical worlds of public relations.
국제관계대학원 교수진 소개
| 이름 | 전화번호 | 위치 | 이메일 | 홈페이지 |
|---|---|---|---|---|
| 최동주 | 02-6325-3111 | 국제4관 106호 | djchoi@sm.ac.kr | |
| 박은진 | 02-2077-7765 | 미대 207호 | ejpark@sm.ac.kr |  |
| 이병종 | 02-6325-3120 | 국제4관 101호 | bjlee@sm.ac.kr | |
| 김진무 | jmkim0778@kida.re.kr | |||
| 제프리본 | jeffrey.bohn@edgecomms.net |
국제관계대학원 조교사무실 소개
| 사무실 | 전화번호 | 이메일 | 위치 |
|---|---|---|---|
| 국제관계대학원(통합) | 02-6325-3121/3122 | gsis@sookmyung.ac.kr | 국제4관 103호 |
국제관계대학원 공통과목
| 학수번호 | 교과목명 | 구분 | 학점 | 영문교과목명 | 교과목해설 |
|---|---|---|---|---|---|
| 21022920 | 국제관계론 | 공통필수 | 3 | IR Theory | This course provides an overview of the field of International relations. Students will explore the foundational assumptions employed within IR theory, the major theoretical perspective, and prominent issue areas. Finally, students will be called upon to apply their theoretical knowledge to practical foreign policy situations. |
| 21102207 | 공공외교론 | 공통필수 | 3 | Public Diplimacy | The course is intended to provide the necessary theoretical foundations for public relations research.The course is designes to introduce the theories that dominate the field of public relations scholarship. The course examines the evolution of public relations theories, research perspectives, its critiques, ongoing research issues, current status in public relations. |
| 21024189 | 관련기관인턴십 | 인턴십 트랙 졸업필수 | 3 | INTERNSHIP ON RELATED ORGANIZATION | This class is to help students develop ideas on how to write academic papaers or carry out practical field interships. |
| 21102209 | 국제학조사방법론 | 논문트랙 졸업필수 | 3 | RESEARCH METHOD FOR INTERNATONAL STUDIES | This course covers the following 3 important issues; honing a research question, performing a literature reviews and selecting an appropriate methodology. The coures enables students to assess the state of a scholarly literature, identify the interesting research question, formulate strategies for answering them, acquire the methodological tolls with which to conduct the research, and understand how to write up the results. |
| 21023311 | 논문연구 | 논문트랙 졸업필수 | 3 | THESIS STUDY | - |
| 21023312 | 논문지도 | 논문트랙 졸업필수 | 3 | DIRECTED RESEARCH | - |
| 21024188 | 특정주제개별지도 | 논문트랙 졸업필수 | 3 | INDEPENDENT STUDY | This course is designed to student who want independent study in special subject. 1) Internship: working in company which is related to students major to build field experience. 2) Independent study: by examining deepen subject and making a plan, research and analyzing subject. |
국제홍보전공 전공과목
| 학수번호 | 교과목명 | 구분 | 학점 | 영문교과목명 | 교과목해설 |
|---|---|---|---|---|---|
| 21022922 | 국제홍보론 | 전공필수 | 3 | INTERNATIONAL PR | This course will teach students how to fully employ public relations as theoretical concept and as a real world practice, and focus on how to build ethical, productive relationships with strategic audiences. |
| 21024190 | 문화간커뮤니케이션 | 전공선택 | 3 | CROSS CULTURAL COMMUNICATION | This course aims to help students to understand dynamics of cross-cultural interactions. By studying cases of cross-cultural conflicts and adjustments in history, students are encouraged to think about what is going on in Korean society which is becoming more and more multi-ethnic. |
| 21023934 | PR이론 | 전공선택 | 3 | THEORIES OF PUBLIC RELATIONS | This course is to explore the exciting world of public diplomacy which is to win the hearts and minds of foreign public through soft power. The class deal with basic cnocepts and theories of public diplomacy, which combines the disciplines of international relations and international commucination. |
| 21029718 | 국가브랜드:이론과실제 | 전공선택 | 3 | NATION BRANDING:CONCEPTS, ISSUES AND PRACTICES | This course will attempt to demonstrate not only the ways in which conventional brand management techiques can be applied to nations, but also to provide some background depth on the context and nature of nation branding. |
| 21023821 | 국가외교및홍보실무 | 전공선택 | 3 | KOREAN DIPLOMACY & INTERNATIONAL PR | This course is designed to provide practical knowledge and training students who are seeking a career in international organizations, public service, public relations, and the corporate world or in a non-governmental organization working in the ever expanding global civil society. |
| 21030985 | 국제관계사 |
전공선택 | 3 | HISTORY OF INTERNATIONAL RELATIONS | This course will examine international relationship historical case to understand current international relationships. |
| 21100449 | 국제로비과정 | 전공선택 | 3 | International Lobby Process | This course aims to raise industrial lobby expert and lobbyist in current legalize lobby system. Also aims to change basic stereotype about concept of “lobby” and negative perspective. |
| 21023259 | 국제마케팅 | 전공선택 | 3 | GLOBAL MARKETING STRATEGY | This course introduces to the context of the global marketing environment. Underlying forces of global marketing will be examined and discussed; such forces include economic, social, cultural, political and legal dimensions of the global market place. |
| 21102472 | 국제스포츠커뮤니케이션 | 전공선택 | 3 | INTERNATIONAL SPORTS COMMUNICATION | This course aims to enhance understanding of sport marketing and to deepen the insight into sport marketing, especially in the context of a global market environment. |
| 21022928 | 국제컨벤션 | 전공선택 | 3 | INTERNATIONAL CONVENTION MANAGEMENT | This lecture aims to examine overall International convention, manage, supervise and execute international event. |
| 21102204 | 국제홍보실무특강 | 전공선택 | 3 | INTERNATIONAL PR SPECIAL LECTURE | This course is designed to help students learn about practical cases of international public relations and public diplomacy from a group of experienced field professionals in the areas of public relations, public diplomacy and media. |
| 21060975 | 글로벌시대의경력관리 | 전공선택 | 3 | GLOBALISM & CAREER MANAGEMENT | This course, lecture on career management in a global age, is designed to help students to develop the critical competencies skills to needed to successfully manage own career development and to be ready for entering the practical world of the workplace and maintaining work-life integration. |
| 21060974 | 동남아시아의가족과여성 | 전공선택 | 3 | FAMILY AND WOMEN IN SOUTHEAST ASIA | One of the characteristics of Southeast Asian society is the relative high position of women in the family. This lecture will examine this high position of women through their economic activities, inheritance and the kinship system. |
| 21024018 | 디지털사회 | 전공선택 | 3 | DIGITAL SOCIETY | Much of the contemporary literature dealing with information technologies, new media, and digital culture either overlook or oversimplify the complexity of information as a social phenomenon. This course will provide many faces of information and its power in current era including merits and problems. |
| 21023521 | 마케팅커뮤니케이션 | 전공선택 | 3 | INTEGRATED MARKETING COMMUNICATION | This course is designed to introduce students to the field of integrated marketing communication (IMC). It will also focus on marketing and advertising and other promotional mix areas in the IMC strategy of an organization, aiming to enable students to fully understand the overall marketing process, how firms plan for advertising and other promotional functions. |
| 21023417 | 매체관계론 | 전공선택 | 3 | MANAGEMENT OF MEDIA CAMPAIGNS | This course will cover the theoretical as well as practical side of media relation. Students will understand what media relations is, how to use it and what effect it has in the global media today. |
| 21101477 | 미국의국제관계 | 전공선택 | 3 | AMERICA INTERNATIONAL RELATIONS | This course will explore US in international relations from the early national era up to the present. In interpreting the nature of American foreign relations, we will examine not only changes of foreign policies, but also deep-rooted reformism in American tradition. |
| 21060980 | 미국의이해 | 전공선택 | 3 | UNDERSTANDING OF AMERICA | This course aims to train students in very first step of research for a master’s-degree thesis: Students will write a review essay or research paper on a topic on America studies such as American leader, social movement, war, economic policies, gender/race/class issue, literature, laws, sports, pop culture, and any others. |
| 21060976 | 설득커뮤니케이션 | 전공선택 | 3 | PERSUASIVE COMMUNICATION | This course aims to examine communication skill to persuade the opponenet. |
| 21102121 | 소셜미디어와커뮤니케이션 | 전공선택 | 3 | SOCIAL NETWORK IN COMMUNICATION | This course will cover social network literatures, its key theories, and how the theories could be re-framed in the field of communication, and familiarize with network theories and gain understanding of networks in social phenomenon. |
| 21100445 | 스포츠와국제기구의이해 | 전공선택 | 3 | Understanding of Sport and International Organizations | This course aims to learn International Organization’s role especially related to sports. By learning International Organization’s role, understand realistic sports diplomacy and prepare practical advance into society. |
| 21023831 | 스포츠와세계화 | 전공선택 | 3 | SPORTS AND GLOBALIZATION | This course aims of this module is for the student to examine the key concepts and perspectives regarding Globalization and to explore how these have been applied to the study of sport. This module focuses on the several concepts of IR, and how different International Studies interpret this concept and have applied it to the study of sport. |
| 21023945 | 스포츠이벤트론 | 전공선택 | 3 | SPORTS EVENT | This course is designed to study understanding of International sports field and draw a creative sports event idea. And discuss overall sports event theory, cognize international sports field through invite national coach and player. |
| 21101804 | 엔터테인먼트,스포츠및관광마케팅 | 전공선택 | 3 | ENTERTAINMENT, SPORTS AND TOURISM MARKETING | This course is designed to introduce students to the media industry and entertainment sports and tourism marketing both from an international and Korea perspective. Also demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution by industry insiders with decades of experience as leaders and consultants. |
| 21023820 | 올림픽스터디즈 | 전공선택 | 3 | OLYMPIC STUDIES | Introduction to Olympic Studies, the Olympic movement and its governance, greening of the Olympics, the economic impact of the Olympics, woman in the Olympics, drugs issues, bidding issues and an evaluation of bids. Evaluation of research articles, reflection on methods of data collection and analysis. |
| 21023179 | 위기관리론 | 전공선택 | 3 | CRISIS MANAGEMENT | This course is aims to fully understand about the basic framework of crisis and issues management (CIM) in today’s global PR industry through analyzing both successful and unsuccessful global studies across different industries. |
| 21024193 | 정부및국제기구홍보 | 전공선택 | 3 | PR FOR GOVERNMENT & INTERNATIONAL ORGANIZATION | This course will examine international case especially in politics, society, cultural issues in PR for government and acquisite knowledge about international organization's PR skills. |
| 21023617 |
통합마케팅론 | 전공선택 | 3 | INTEGRATED MARKETING AND COMMUNICATION | This course is designed to introduce students to the field of integrated marketing communication (IMC). It will also focus on marketing and advertising and other promotional mix areas in the IMC strategy of an organization, aiming to enable students to fully understand the overall marketing process, how firms plan for advertising and other promotional functions. |
| 21101916 | 투자자관계론 | 전공선택 | 3 | INVESTOR RELATIONS THEORY | This course will offer a practical guide on the theory and practice of Investor Relations and combine the art and science of marketing, financial analysis and financial communications. |
| 21024192 | 현대시사쟁점분석 | 전공선택 | 3 | CURRENT ISSUE ANALYSIS AND WRITING | This course is designed to broaden the students’ understanding of various issues facing Korea and the world. Through intensive class discussions and debates, the students develop an analytics and holistic viewpoint of current issues that are increasingly becoming interdependent and complex. |